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In their advertising, businesses nowadays usually emphasize that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Many companies and businesses have been trying to convince their potential customers in their advertisements that their products are new in some way. This culture, although increasing a company’s sale in the short run, has irreparable damages on the economy of the family and the advertisement industry as well.
The main reason to put emphasis on the “newness” of a product is to increase its sale through tickling people’s emotions towards the usefulness of that product. Shopping seems to be an emotional habit rather than a logical one. People buy items they do not necessarily need because they are mainly intrigued by the feeling they have towards it, thinking the new item might be useful one day. This feeling, which is the backbone to almost every advertisement, tries to convince more customers to yield in and buy the product they may not use for the rest of their lives, ultimately bringing the company higher profits.
Emphasizing that a product is new is empowering the culture of excessive consumerism in advertisements which can be devastating for middle-income families. Most of such families buy these presumably new items by their credit cards, keeping their family in debt. In the long run, they may end up losing their house or cars simply because they cannot afford the mortgage. Such cunning advertisements can put families in jeopardy because they suck up the money essential for paying the bills.
Moreover, such advertisements may make people numb to the effect of advertisements in general after some time. Once people are bombarded with an idea on social media, every product being new in particular, they are likely to lose their interest in that topic. As time goes by, they may not pay attention to any type of advertisement that suggests the idea. So, emphasizing that one’s product is somehow new in advertisements can have debilitating effect on the advertisement industry itself.
In conclusion, in spite of possible short spikes in sales, I strongly believe the current culture of emphasizing a product is new in some way in most advertisements can be detrimental to the family’s economy and advertisement industry in the long run.
Sample of band 8 answer by Mahdi Modarres
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